Free tool
ROAS Calculator
Enter your ad spend and revenue to calculate your Return on Ad Spend, with a plain-English verdict based on UK 2026 platform benchmarks.
UK ROAS benchmarks by platform (2026)
Google Ads2x – 6x
Meta Ads1.5x – 4x
TikTok Ads1.5x – 5x
LinkedIn Ads1x – 3x
Benchmarks are based on aggregated UK advertiser data. Always pair ROAS with your profit margin and customer lifetime value before making budget decisions.