AdPulse vs Hyros: which one fits your ad budget in 2026?
Hyros is a deep ad attribution platform built for advertisers who spend serious money on direct response. Its strength is precision: server-side tracking, long attribution windows and multi-touch models that survive iOS privacy limits. AdPulse takes the opposite approach: one clear dashboard showing spend, ROAS, CPA and CTR across every platform, from £29 a month, live in minutes.
| AdPulse | Hyros | |
|---|---|---|
| Starting price | £29/month (Silver), up to £99/month (Platinum) | ≈$230/month billed annually, ≈$379/month billed monthly, on paid-traffic plans |
| Entry-level product | Full cross-platform dashboard at every tier | A lower-cost Organic tier (around $49–$99/month) aimed at tracking without the paid-media stack |
| Free trial | 14 days, no credit card, no demo call | Confirm current trial terms with Hyros |
| Time to first insight | Connect a platform, see numbers in minutes | Guided setup and onboarding |
| Attribution depth | Cross-platform spend, ROAS, CPA, CTR and conversions, side by side | Deep server-side, long-window, multi-touch attribution |
| Ad platforms | Google, Meta, TikTok, YouTube, X and LinkedIn | Meta, Google, TikTok and other paid channels |
| Built-in AI assistant | Included from the Gold plan | Account AI analyst included |
| Best suited to | Ecommerce brands, small agencies and solo marketers | Direct-response advertisers spending $25k+ per month on ads |
Where Hyros wins
- Server-side, long-window multi-touch attribution that survives iOS tracking limits
- Built for direct-response funnels where the sale lands well after the first click
- Deeper custom attribution models and revenue-based reporting
- An established fit for agencies managing many high-spend client accounts
Where AdPulse wins
- A fraction of the cost — from £29/month, flat, with no revenue-based increases
- Live in minutes, self-serve, with no demo call and no annual commitment
- Six ad platforms in one dashboard: Google, Meta, TikTok, YouTube, X and LinkedIn
- A plain-English AI assistant included from the Gold plan
What Hyros is genuinely good at
Hyros is a tracking layer rather than a reporting layer, and it earns its price when attribution accuracy directly changes how you spend. Its server-side tracking and long attribution windows are built for funnels where the sale happens days or weeks after the first click — coaching, information products, high-ticket services and complex upsell paths.
If you spend $25,000 or more a month on ads and you need to know which campaign created a customer two weeks later, Hyros is one of the few tools that can tell you. It is also a strong fit for agencies running many client accounts, and its account-level AI analyst now answers questions about your data in plain English.
What AdPulse does differently
AdPulse is built for the much larger group of advertisers who do not need a tracking layer — they need clarity. You connect Google, Meta, TikTok, YouTube, X and LinkedIn once, and AdPulse pulls spend, ROAS, CPA, CTR and conversions into a single dashboard, calculated automatically in your own currency. There is no pixel to install, no onboarding call and no annual commitment.
The AI assistant, included from the Gold plan, answers questions about your own numbers in plain English. Multi-business support keeps each brand or client in its own dashboard, switchable from the top of the screen — which is what most agencies actually need day to day.
The price gap, in plain numbers
Hyros paid-traffic plans start at roughly $230 a month billed annually, around $379 billed monthly, and scale upward with tracked revenue. AdPulse is £29 a month for Silver, £59 for Gold and £99 for Platinum, with annual plans from £229.
In other words, AdPulse's top tier costs less than a third of Hyros' entry point. The trade-off is real and worth stating plainly: Hyros goes deeper on attribution, while AdPulse goes wider on platform coverage and is far quicker to set up.
Which should you choose?
Choose Hyros if you spend more than $25,000 a month on ads, run long or complex funnels, and need the most accurate possible view of which click produced which customer. At that spend level, the price is easily justified by how much better you can allocate the budget.
Choose AdPulse if you want to know where your money is going without an enterprise commitment — if you run an ecommerce brand, a small agency or a solo ad account, and you want every platform in one place in minutes rather than weeks.
The verdict
If attribution accuracy at high spend is mission-critical, Hyros is the deeper tool and worth the money. If you want a clear cross-platform picture of spend and ROAS without enterprise pricing or a waiting period, AdPulse gets you there today for £29 a month.
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Hyros details are based on publicly available information reviewed in October 2026. Vendors change their plans and pricing regularly, so always confirm current details with Hyros before making a decision.